After seeing the Adverts that Mr.Pollicutt showed us in class a few days ago, I decided that the Pepsi Advert was the most effective even though my favorite ad was the Sony Bravia comercial with the colourful balls bouncing down the streets of San Francisco with a great song in the background.
There are quite a few celebrities in this Pepsi commercial .There's Britney Spears, Beyonce and P!nk which are 3 famous female singers in 3 different genres. Their fans are mostly teenagers (that are girls) or maybe young adults. The emperor ( who was sitting on the balcony ,drinking pepsi) is Enrique Iglesias. Although he is not as notable. In the crowds, there is also Brian May and (maybe Roger Taylor) from Queen banging the drum. The music in the background ( We Will Rock You) is also a very well-known song from the band.
We're so familiar to the song to the point that in the beginning, when the singers were making the beats of the song, you just know what song they're going to play in the background. During Beyonce's part of the song, she added more vibes and a RnB-ish, Pop-ish touch to the song and there is also more beats and tempos to it, so that maybe her fans can enjoy the song better and people who aren't big fans of rock can maybe listen to her version of the song . Men from their 20s to late 40s or even early 50s can also watch this ad.The way the 'producers' showed the crate of pepsi everytime there is a 'loud' beat ( which eventually slid down to the 3 fighters) makes the product relate to the song and the Ad more. It also focuses more on what they're trying to sell, having a large crate of Pepsi also tell that Pepsi is the product they're selling and remind people that this ad is about Pepsi.
The crate of Pepsi slid down , the pepsis felt on top of lots of ice, suggesting that the drink is fresh and refreshing for a hot day like in the Ad ( as the women were sweating). At the end, there is some humour when the king felt down and the enormous lion entered the arena.
This comercial is a great way of selling its product and it is also really entertaining to watch even though the comercial is too long, which will cost a fortune to air it on television.
A can of Pepsi is cheap, all class can afford one . I'd actually buy this product after seeing the comercial if i get a chance, infact, people buys packets of softdrinks everyday.
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Friday, January 29, 2010
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