Search This Blog

Saturday, January 30, 2010

The Most Effective Commercial


Out of the four different commercials, I thought that the Chanel one was the most effective because it was like a mini movie that attracts many people's attention. No. 5 perfume is aimmed more towards women in their 30s to 40s. Because Chanel is a high-end brand, the people that would buy it would be couple of the richest middle class people and the high class. Some men might watch this commerical and buy it for their wives becaues they want them to smell nice. (Not that they smelled bad before.) Lots of people like to watch movies and I think the layout is interesting. Another technique that was used was that they used a famous star, Nicole Kidman. They also paired her up with a good-looking man which implies that if you wear this perfume, No◦ 5, you can start dating good looking men or become more attractive to men. They are trying to sell a lifestyle to their views and customers. This is why I thought the Chanel commercial was the most effective out of the four.

No comments:

Post a Comment