After watching those adverts in English, I have come to decide the most effective advert, to me at least: without a doubt, it's Pepsi. I'm sure everyone would agree with me on this point when I saw the mood in everyone's faces. What could have made that advert so effective ?
Well firstly, the advert outranks all of the others in celebrities, this advert feature THREE globally famous singers : Britney Spears, Pink and Beyonce, now not that I'm a fan of any of these singers but I'm pretty sure most of the girls would get hooked to the advert and shout like mad, these three have left an unforgettable footprint in almost every girls' heart, plus most of them would try to "be" like one of these celebrities, in the end they would buy Pepsi to drink like how their idols drinking it in the advert. But that's not all, the market audience expands to men from 20 - 45 years old, not only that their armored bikinis attracted the eyes of adult men but their gestures and dancing moves also quirk some excitement in men' eyes, also the women in the arena could foreshadow or promise one thing: "If you drink Pepsi then you would get wild women in the ad", making the men glued to the idea of buying the product.
Next, the opening of the coliseum was kinda impressive, hinting great battles and suspenses, making some people "glued to their sets". The Pepsi is noticeable and clearly in a dull background, thus when the king got jumped on the lion was kinda humorous so it would attract more people who like jokes. I also noticed that how the camera always repeated showing the Pepsi box, unlike the other adverts which only showed the product at the ended, these images would be stuck in the audience's head because of constantly repetition. Furthermore, the song that was sang in the advert is "We will rock you", a famous, popular and tuneful song that would again, making the audience's eyes sticking to the TV til the advert ends.
Last but not least, unlike other products, Pepsi is VERY cheap ( 5 or 10 thousands dong for a can in Vietnam) so it's suitable for all classes, all ages, rich and poor,etc. If you don't believe me then, would you rather buy a Pepsi can or the expensive Sony Bravia TV ? Your choice.
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