The Most Effective Advert

In my opinion, i think the most effective one is the advert for Pepsi. This advert aims to sell a fizzy drink which majority of people can enjoy.
The plot is easy to understand: Three female gladiators are supposed to be fighting in a hot day but they start to sing when they come out to the arena instead. The crate of Pepsi starts to jump off in the beat of the song. The King falls off afterward and a lion walks towards him foreshadowing something horrible will happen while the three gladiators and the audience enjoy the Pepsi.
Some great techniques are used in this advert, one of them is using celebrities. They use some really famous singers - Pink, Beyoncé Knowles and Britney Spears - as the main characters - the three gladiators. A large number of teenager is fans of these three singers so they would buy the product for a matter of fact that their idols are in the commercial. These stars are also attractive to men so that if they buy this they would probably have a beautiful lady with them. Women would like to drink Pepsi to be as attractive as the three celebrities. Humour is also used at the end of the advert - the king and the lion. The jingle is wisely chosen. A famous song called 'We Will Rock You' is used. The song suggest that if you drink Pepsi, it will rock you or maybe your world. The song helps a lot in the plot. The song has a very powerful beat and the crate of Pepsi falls off for this reason. Usage of image is wisely consider. For example the Pepsi in the crate doesn't fall on the hot sand but the ice showing that Pepsi is always refreshing even if it is the hottest day ever.
This advert is for a very wide target audience. All gender, age and class can buy this product because it's suitable and cheap so that everyone can buy.