Out of the four different adverts, i thought the Pepsi advert was the most effective one because its showing a fizzy drink that a lot of people can enjoy both males and females.One very good technique that they used was using 3 female singers recognized by a lot of teenage people and some elders. They used Pink, Britney Spears and Beyonce. They sing "we will rock you" because they want to get the Pepsi that is next to the emperor (Enrique Iglesias). He was drinking Pepsi and so the 3 gladiators wanted the Pepsi, they sing and clap their hand so then they can some how push the pepsi and drink it. then the pepsi jumps and also Enrique Iglesias jump and a lion come from behind. The box of pepsi fell on top of a lot of ice suggesting that is better when you drink it cold and fresh.
Also like Pepsi is a very cheap drink and also anyone can buy it.
